ASA lets Solal off the hook, but scolds its behaviour

The Final Appeals Committee of the Advertising Standards Authority has overturned a ruling that an advertisement by Solal was in breach of Appendix F. The advert in question implied that a Solal product containing Omega-3 reduced the risk of heart disease. The original ASA ruling, following a complaint from Kevin Charleston, found that the advert breached Appendix F. This appendix limits what advertisers can say about a range of medical conditions, including heart disease. In ...